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Crowdfunding has emerged as a powerful way for startups and small brands to raise capital, validate product ideas, and cultivate an...

Twitter has long been recognized for its real-time conversation , direct communication , and viral potential (Gates, 2021). For small...

Video content has become an essential avenue for building brand awareness, customer engagement, and direct conversion (Chen, 2021). Among...

Social media has evolved into a cornerstone of modern marketing, providing businesses—regardless of size or budget—a platform to engage...

Stepping into Tokyo Station at 7 a.m. can feel like joining a vibrant river of people—each determined to get somewhere fast, each...

I still remember the Thursday night at 10PM I was on my way back home from work messaging my husband who was also still at work. A random...